Client Showcase: Web Makeover for Image by Lisa


Let’s face it: beauty can sometimes get a bad rap.


Lisa Davis of Image By Lisa sees beauty from a different light.

For her, beauty isn’t vain—it’s a way to celebrate the one body you’re blessed with while looking and feeling your best at any age.

As a professional makeup artist, she’s shared her decade of beauty knowledge with thousands of women in Florida through makeovers, classes and consultations.

I’ve had the pleasure of knowing Lisa for a couple of years now. I’ve gleaned tips from her Makeup Tip Monday tutorials, used her recommended products and stalk her makeovers on Instagram daily.

I even went to her wedding—and yes, she did her own makeup that day. As a working mom of four kids (five if you count her husband, Staff), there’s not a lot she can’t do.

image by Lisa: Beauty, professionally personalized.

Because of Lisa’s talent, personable nature and inspiring life story, she really doesn’t have to ‘sell’ herself to her community. Her talent is incredibly trusted throughout Tallahassee.

Proof? She’s the First Lady of Florida’s makeup artist. Enough said!

However, she felt that the copy and design of her website presence, as well as her overall brand identity in general, wasn’t quite reflecting the reputation she’s worked so hard to build.

A website ready for a makeover of its own.

The timing was impeccable for a website rebrand since Lisa had reemerged as a beauty consultant—a decision she heavily contemplated after Beauticontrol, the company she previously represented for more than a decade, closed after 35 years in business.

She’d been continuing her successful makeup artistry business, but hadn’t found ‘the one’ when it came to another beauty line. Then, after testing 11 beauty lines, she found Arbonne. She decided it was the year for resurgence.

It was time for her website to resurge, too!

Behind the image: what went into the site rebrand?

The following services helped shape the Image by Lisa website rebrand:

  • Logo, fonts + palette

  • Website copywriting

  • Custom web banners

  • site redesign / restructure

As with any rebrand, there are many pieces beyond the website that have been or are currently being rebranded.

  • Profile copywriting

  • Social banner design

  • Price guide creation

  • collateral creation

  • Email signature

Lisa is one of my permanent clients, so I do a little bit of everything for her each month—writing, branding, strategy and everything in between. Don’t see something listed in my services? Just ask!

Back to the good stuff: the site reveal. Like any good makeover, let’s check out some before and after highlights.

Before + After: Image by Lisa Website Makeover

Before: Homepage

After: Homepage



Before: Services


After: Services


After: About Me, recommended products, etc.